---
title: Shping | News and opinion about the future of Shopper Marketing, Consumer Engagement & Brand Protection
description: Discover the latest news and opinions from the Shping team about the future of shopper marketing, consumer engagement and brand protection.
---
[](https://www.shping.com/for-marketing.html)
# **Marketing Blog**
- [Shping.com](https://www.shping.com/)
[Ë](https://blog.shping.com/marketing/all#mobile)
## [How to optimise your next product launch](https://blog.shping.com/marketing/optimiseyourproductlaunch)
## [Cookies are now in the rearview mirror. So what now for brands? Why First-Party Data is critical for brands in 2021](https://blog.shping.com/marketing/firstpartydata2021)
## [What is zero party data and why it is critical for brands in 2021](https://blog.shping.com/marketing/zeropartydata-1)
## [How to reach your competitors shoppers in a targeted way](https://blog.shping.com/marketing/competitormarketing)
## [How to build social proof for your products](https://blog.shping.com/marketing/how-to-build-social-proof-for-your-products)
## [Zero Party Data](https://blog.shping.com/marketing/zeropartydata)
## [Mobile Marketing](https://blog.shping.com/marketing/mobilemarketing)
## [Incentivised advertising](https://blog.shping.com/marketing/incentivised-advertising)
## [The Benefits of Using Mobile in Your Shelf Placement Strategy](https://blog.shping.com/marketing/the-benefits-of-using-mobile-in-your-shelf-placement-strategy)
## [5 Reasons To Build Brand Transparency](https://blog.shping.com/marketing/5-reasons-to-build-brand-transparency)
## [4 Shopper Marketing Trends to Watch](https://blog.shping.com/marketing/4-shopper-marketing-trends-to-watch)
## [How brands can embrace new technology for in-store engagement?](https://blog.shping.com/marketing/how-brands-can-embrace-new-technology-for-in-store-engagement)
## [Inspiring trust and transparency: How Australian brands can put their best foot forward in the Chinese market](https://blog.shping.com/marketing/inspiring-trust-and-transparency-in-china)
## [Take advantage of your customer’s smartphones in-store](https://blog.shping.com/marketing/take-advantage-of-your-customers-smartphones-in-store)
## [This Christmas treat yourself twice with Shping](https://blog.shping.com/marketing/this-christmas-treat-yourself-twice-with-shping)
## [How content can influence purchase](https://blog.shping.com/marketing/how-content-can-influence-purchase)
## [Leverage your existing assets to connect with customers](https://blog.shping.com/marketing/leverage-your-existing-assests)
## [Cash out your coins: A step-by-step guide](https://blog.shping.com/marketing/cash-out-your-coins-a-step-by-step-guide)
## [Improve your customer touchpoints](https://blog.shping.com/marketing/improve-your-customer-touchpoints)
## [Influence purchase decisions with rewards](https://blog.shping.com/marketing/influence-purchase-decisions-with-rewards)
## [Inspire trust and transparency with tracking technology](https://blog.shping.com/marketing/inspire-trust-and-transparency-with-tracking-technology)
## [Cash out your crypto with the tap of a button](https://blog.shping.com/marketing/cash-out-your-crypto-with-the-tap-of-a-button)
## [How to manage a product recall](https://blog.shping.com/marketing/how-to-manage-a-product-recall)
## [Does your business need traceability and serialisation?](https://blog.shping.com/marketing/does-your-business-need-traceability-and-serialisation)
## [Reward your young consumers directly with cryptocurrency](https://blog.shping.com/marketing/reward-your-young-consumers-directly-with-cryptocurrency)
## [Simplify shopper marketing with Shping](https://blog.shping.com/marketing/simplify-shopping-marketing-with-shping)
## [Nail in-store mobile marketing with Shping](https://blog.shping.com/marketing/nail-in-store-marketing-with-shping)
## [How to get more out of your weekly shop with Shping](https://blog.shping.com/marketing/how-to-get-more-out-of-your-weekly-shop-with-shping)
## [Unlock the power of the barcode](https://blog.shping.com/marketing/unlock-the-power-of-the-barcode)
## [6 Benefits of Shopping with Shping](https://blog.shping.com/marketing/6-benefits-of-shopping-with-shping)
## [How to Make Crypto $$ While You Shop](https://blog.shping.com/marketing/how-to-make-crypto-while-you-shop)
## [How Shping Marketing can help you achieve a Single Customer View](https://blog.shping.com/marketing/how-shping-marketing-can-help-you-achieve-a-single-customer-view)
[](https://blog.shping.com/)
#### Keep in Touch
### Subscribe to Our Blog
Contact
Shping
Suite 617
10 Queens Road
Melbourne, VIC 3004
#### Connect with us
© 2026 Shping