Marketing Blog

How to optimise your next product launch

Cookies are now in the rearview mirror. So what now for brands? Why First Party Data is critical for brands in 2021

What is zero party data and why it is critical for brands in 2021

How to reach your competitor's shoppers in a targeted way

How to build social proof for your products

What is zero party data and why is everyone talking about it?

How to drive awareness & education of a new product with mobile marketing

Why incentivised advertising is the best approach for driving product awareness

The Benefits of Using Mobile in Your Shelf Placement Strategy

This blog discusses how to create connections with consumers, by harnessing the power of smartphones while they are shopping in retail outlets. Shping Marketing provides a way for brands to stand out in a congested marketplace and influence purchasing decision by using the Shping mobile app.