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Marketing Blog

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How to optimise your next product launch

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Cookies are now in the rearview mirror. So what now for brands? Why First Party Data is critical for brands in 2021

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What is zero party data and why it is critical for brands in 2021

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How to reach your competitor's shoppers in a targeted way

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How to build social proof for your products

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Zero Party Data

By Joel Stevenson • March 31, 2020

What is zero party data and why is everyone talking about it?

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Mobile Marketing

By Joel Stevenson • February 28, 2020

How to drive awareness & education of a new product with mobile marketing

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Incentivised advertising

By Joel Stevenson • January 28, 2020

Why incentivised advertising is the best approach for driving product awareness

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The Benefits of Using Mobile in Your Shelf Placement Strategy

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This blog discusses how to create connections with consumers, by harnessing the power of smartphones while they are shopping in retail outlets. Shping Marketing provides a way for brands to stand out in a congested marketplace and influence purchasing decision by using the Shping mobile app.

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