Marketing Blog

What is zero party data and why it is critical for brands in 2021

How to build social proof for your products

What is zero party data and why is everyone talking about it?

How to drive awareness & education of a new product with mobile marketing

Why incentivised advertising is the best approach for driving product awareness

The Benefits of Using Mobile in Your Shelf Placement Strategy

If you want loyal consumers, you need to build a transparent brand.

The rising popularity of Australian goods in China means brands now face challenges like counterfeiting, unauthorised re-selling, and standing out in a competitive product landscape: here’s how Australian brands can differentiate themselves in this lucrative foreign market.

Shping uses decentralised blockchain technology to let brands and customers trace the provenance of a product with trust and transparency.