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Joel Stevenson Joel Stevenson

If you want loyal consumers, you need to build a transparent brand.

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How product brands are taking the lead using new technology to drive engagement with their customers in brick and mortar retail store

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The rising popularity of Australian goods in China means brands now face challenges like counterfeiting, unauthorised re-selling, and standing out in a competitive product landscape: here’s how Australian brands can differentiate themselves in this lucrative foreign market.

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