Marketing Blog

What is zero party data and why is everyone talking about it?

How to drive awareness & education of a new product with mobile marketing

Why incentivised advertising is the best approach for driving product awareness

The Benefits of Using Mobile in Your Shelf Placement Strategy

If you want loyal consumers, you need to build a transparent brand.

These are the four shopper marketing trends retailers and brands should watch out for in 2019.

How product brands are taking the lead using new technology to drive engagement with their customers in brick and mortar retail store

The rising popularity of Australian goods in China means brands now face challenges like counterfeiting, unauthorised re-selling, and standing out in a competitive product landscape: here’s how Australian brands can differentiate themselves in this lucrative foreign market.

Shping helps brands harness the power of smartphones to connect directly with customers in-store.

Shping lets you treat yourself twice this Christmas. First, choose the perfect present, then get rewarded with cash rewards that can be cashed out to any bank in Australia or Singapore.