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How to build social proof for your products

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Zero Party Data

By Joel Stevenson • March 31, 2020

What is zero party data and why is everyone talking about it?

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Mobile Marketing

By Joel Stevenson • February 28, 2020

How to drive awareness & education of a new product with mobile marketing

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Incentivised advertising

By Joel Stevenson • January 28, 2020

Why incentivised advertising is the best approach for driving product awareness

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The Benefits of Using Mobile in Your Shelf Placement Strategy

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If you want loyal consumers, you need to build a transparent brand.

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These are the four shopper marketing trends retailers and brands should watch out for in 2019.

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How product brands are taking the lead using new technology to drive engagement with their customers in brick and mortar retail store

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The rising popularity of Australian goods in China means brands now face challenges like counterfeiting, unauthorised re-selling, and standing out in a competitive product landscape: here’s how Australian brands can differentiate themselves in this lucrative foreign market.

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Shping helps brands harness the power of smartphones to connect directly with customers in-store.

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