The Shping Token Presale is now live and will be active for ten days from the 22nd to the 31st January 2018 or until sold out.
Buyers will be able to purchase Shping Coin (SHPING) at the introductory price of US$0.01 per SHPING and will receive a 40 per cent bonus free of charge during the presale.
The minimum purchase for the presale is 300,000 Shping Coins or US$3,000 with a presale hard cap of US$3 million.
A total of 5 billion Shping Tokens will available for purchasers during the Token Sale, which is a limited, one-time-only release.
Token Buyers will receive Shping Coins in their account as soon as the transaction has been finalised. If a Token Buyer is also a participating brand, they may start using their SHPING on the platform as soon as the Coins have been transferred to their connected wallets to fuel their campaigns.
Shping Coin is an ERC-20 compliant cryptocurrency that enables brands, retailers and associated organisations to utilise the innovative shopper marketing and brand protection platform to influence and reward consumers to make smarter, safer and more rewarding shopping choices.
“Shping is providing a holistic solution for the short-attention economy — it connects brands and their customers together, enabling consumers to make informed, smarter, safer buying decisions and rewards them with cryptocurrency instead of directing budgets to advertising middlemen,” said Shping’s Chief Executive Officer and founder, Gennady Volchek.
“It’s a new, mutually beneficial shopper marketing experience, each learns from the other, with brands, retailers and other advertising parties then able to anticipate the needs of consumers, target them based on profile information, location and prior buying habits and serve them rich and relevant content at the critical point of purchase.”
Brands and retailers will be able to use Shping Coins to reward consumers for taking specific actions and engaging with brands using the Shping app. Brands and retailers will also be rewarded with SHPING when they integrate the cryptocurrency as part of an in-built loyalty program.