--- title: Shping | News and opinion about the future of Shopper Marketing, Consumer Engagement & Brand Protection | shopper marketing description: shopper marketing | Discover the latest news and opinions from the Shping team about the future of shopper marketing, consumer engagement and brand protection. --- [![shping-FULL-COLOUR-RGB_wordmark.png](https://blog.shping.com/hs-fs/hubfs/shping-FULL-COLOUR-RGB_wordmark.png?width=3434&name=shping-FULL-COLOUR-RGB_wordmark.png "shping-FULL-COLOUR-RGB_wordmark.png")](https://www.shping.com/for-marketing.html) # **Marketing Blog** - [Shping.com](https://www.shping.com/) [Ë](https://blog.shping.com/marketing/tag/shopper-marketing#mobile) ## [How to optimise your next product launch](https://blog.shping.com/marketing/optimiseyourproductlaunch) By [Joel Stevenson](https://blog.shping.com/marketing/author/joel-stevenson) • March 3, 2021 How to optimise your next product launch [Read More](https://blog.shping.com/marketing/optimiseyourproductlaunch) ## [Cookies are now in the rearview mirror. So what now for brands? Why First-Party Data is critical for brands in 2021](https://blog.shping.com/marketing/firstpartydata2021) By [Joel Stevenson](https://blog.shping.com/marketing/author/joel-stevenson) • February 18, 2021 Cookies are now in the rearview mirror. So what now for brands? Why First Party Data is critical for brands in 2021 [Read More](https://blog.shping.com/marketing/firstpartydata2021) ## [What is zero party data and why it is critical for brands in 2021](https://blog.shping.com/marketing/zeropartydata-1) By [Joel Stevenson](https://blog.shping.com/marketing/author/joel-stevenson) • December 13, 2020 What is zero party data and why it is critical for brands in 2021 [Read More](https://blog.shping.com/marketing/zeropartydata-1) ## [How to reach your competitors shoppers in a targeted way](https://blog.shping.com/marketing/competitormarketing) By [Joel Stevenson](https://blog.shping.com/marketing/author/joel-stevenson) • December 13, 2020 How to reach your competitor's shoppers in a targeted way [Read More](https://blog.shping.com/marketing/competitormarketing) ## [How to build social proof for your products](https://blog.shping.com/marketing/how-to-build-social-proof-for-your-products) By [Joel Stevenson](https://blog.shping.com/marketing/author/joel-stevenson) • November 6, 2020 How to build social proof for your products [Read More](https://blog.shping.com/marketing/how-to-build-social-proof-for-your-products) ## [Zero Party Data](https://blog.shping.com/marketing/zeropartydata) By [Joel Stevenson](https://blog.shping.com/marketing/author/joel-stevenson) • March 31, 2020 What is zero party data and why is everyone talking about it? [Read More](https://blog.shping.com/marketing/zeropartydata) ## [Mobile Marketing](https://blog.shping.com/marketing/mobilemarketing) By [Joel Stevenson](https://blog.shping.com/marketing/author/joel-stevenson) • February 28, 2020 How to drive awareness & education of a new product with mobile marketing [Read More](https://blog.shping.com/marketing/mobilemarketing) ## [Incentivised advertising](https://blog.shping.com/marketing/incentivised-advertising) By [Joel Stevenson](https://blog.shping.com/marketing/author/joel-stevenson) • January 28, 2020 Why incentivised advertising is the best approach for driving product awareness [Read More](https://blog.shping.com/marketing/incentivised-advertising) ## [The Benefits of Using Mobile in Your Shelf Placement Strategy](https://blog.shping.com/marketing/the-benefits-of-using-mobile-in-your-shelf-placement-strategy) By [Joel Stevenson](https://blog.shping.com/marketing/author/joel-stevenson) • October 10, 2019 The Benefits of Using Mobile in Your Shelf Placement Strategy [Read More](https://blog.shping.com/marketing/the-benefits-of-using-mobile-in-your-shelf-placement-strategy) ## [5 Reasons To Build Brand Transparency](https://blog.shping.com/marketing/5-reasons-to-build-brand-transparency) By [Joel Stevenson](https://blog.shping.com/marketing/author/joel-stevenson) • September 16, 2019 If you want loyal consumers, you need to build a transparent brand. [Read More](https://blog.shping.com/marketing/5-reasons-to-build-brand-transparency) [Previous](https://blog.shping.com/marketing/tag/shopper-marketing/page/0) [All posts](https://blog.shping.com/marketing/all) [Next](https://blog.shping.com/marketing/tag/shopper-marketing/page/2) [![](https://blog.shping.com/hs-fs/hubfs/Shping_NEW%20Logo_Aug%2022-2.png?width=4501&height=1560&name=Shping_NEW%20Logo_Aug%2022-2.png)](https://blog.shping.com/) #### Keep in Touch ### Subscribe to Our Blog Contact Shping Suite 617 10 Queens Road Melbourne, VIC 3004 #### Connect with us © 2026 Shping