--- title: Shping | News and opinion about the future of Shopper Marketing, Consumer Engagement & Brand Protection | Productlaunch description: Productlaunch | Discover the latest news and opinions from the Shping team about the future of shopper marketing, consumer engagement and brand protection. --- [![shping-FULL-COLOUR-RGB_wordmark.png](https://blog.shping.com/hs-fs/hubfs/shping-FULL-COLOUR-RGB_wordmark.png?width=3434&name=shping-FULL-COLOUR-RGB_wordmark.png "shping-FULL-COLOUR-RGB_wordmark.png")](https://www.shping.com/for-marketing.html) # **Marketing Blog** - [Shping.com](https://www.shping.com/) [Ë](https://blog.shping.com/marketing/tag/productlaunch#mobile) ## [How to optimise your next product launch](https://blog.shping.com/marketing/optimiseyourproductlaunch) By [Joel Stevenson](https://blog.shping.com/marketing/author/joel-stevenson) • March 3, 2021 How to optimise your next product launch [Read More](https://blog.shping.com/marketing/optimiseyourproductlaunch) [Previous](https://blog.shping.com/marketing/tag/productlaunch/page/0) [All posts](https://blog.shping.com/marketing/all) [![](https://blog.shping.com/hs-fs/hubfs/Shping_NEW%20Logo_Aug%2022-2.png?width=4501&height=1560&name=Shping_NEW%20Logo_Aug%2022-2.png)](https://blog.shping.com/) #### Keep in Touch ### Subscribe to Our Blog Contact Shping Suite 617 10 Queens Road Melbourne, VIC 3004 #### Connect with us © 2026 Shping