--- title: Shping | News and opinion about the future of Shopper Marketing, Consumer Engagement & Brand Protection | brand decisions description: brand decisions | Discover the latest news and opinions from the Shping team about the future of shopper marketing, consumer engagement and brand protection. --- [![shping-FULL-COLOUR-RGB_wordmark.png](https://blog.shping.com/hs-fs/hubfs/shping-FULL-COLOUR-RGB_wordmark.png?width=3434&name=shping-FULL-COLOUR-RGB_wordmark.png "shping-FULL-COLOUR-RGB_wordmark.png")](https://www.shping.com/for-marketing.html) # **Marketing Blog** - [Shping.com](https://www.shping.com/) [Ë](https://blog.shping.com/marketing/tag/brand-decisions#mobile) ## [Inspiring trust and transparency: How Australian brands can put their best foot forward in the Chinese market](https://blog.shping.com/marketing/inspiring-trust-and-transparency-in-china) By [Joel Stevenson](https://blog.shping.com/marketing/author/joel-stevenson) • December 20, 2018 The rising popularity of Australian goods in China means brands now face challenges like counterfeiting, unauthorised re-selling, and standing out in a competitive product landscape: here’s how Australian brands can differentiate themselves in this lucrative foreign market. [Read More](https://blog.shping.com/marketing/inspiring-trust-and-transparency-in-china) ## [Leverage your existing assets to connect with customers](https://blog.shping.com/marketing/leverage-your-existing-assests) By [Shping Team](https://blog.shping.com/marketing/author/shping-team) • November 8, 2018 Leverage the content you’ve already created for your products to connect directly with customers in-store. [Read More](https://blog.shping.com/marketing/leverage-your-existing-assests) [Previous](https://blog.shping.com/marketing/tag/brand-decisions/page/0) [All posts](https://blog.shping.com/marketing/all) [![](https://blog.shping.com/hs-fs/hubfs/Shping_NEW%20Logo_Aug%2022-2.png?width=4501&height=1560&name=Shping_NEW%20Logo_Aug%2022-2.png)](https://blog.shping.com/) #### Keep in Touch ### Subscribe to Our Blog Contact Shping Suite 617 10 Queens Road Melbourne, VIC 3004 #### Connect with us © 2026 Shping